What is Graphic Design?

Graphic design is the academic field and profession whose activity is centred on generating visual communication intended to transmit certain messages to specific social groups to change public opinion. It involves the use of visual representations, texts or images to communicate a message to an audience. The message may be a text, a picture or a combination of both and is typically created through the creative process used by a graphic designer. This practice requires a wide variety of skills, from colour concept to conception to final design.


The practice of Graphic Design Adelaide dated back to ancient times and was first practised by Greek artists and musicians. In modern times, the term graphic design applies to any visual element utilized to create a product. It can be a logo, a symbol, a word, a set of images, or a collection of texts. These visual elements are utilized to promote a product, communicate a message, or draw attention to a product. To create a visual identity graphic design, a designer will usually begin with a blueprint or drawing, using specific reference materials to ensure the final output is the same or different from what had been sketched.

The different types of visual identity graphic designs include typography, images, icons, patterns, symbols, videos and 3D graphics. Typography refers to the arrangement of words in a document or other written medium, such as fonts and styles according to the normal layout of most printed documents. Images are visual representations that can be computer-generated or drawn directly from another source. An icon is a small graphical representation that has no actual meaning in the actual word but can nevertheless establish a connection among different parts of a document or other application. An image, for example, is a photograph or graphic illustration.

The role of a graphic designer cannot be underestimated. The visual identity of a print or electronic media marketing collateral is an essential part of any advertising campaign. If the target audience cannot understand the advertisement and it fails to communicate its message to the audience effectively, the campaign is likely to fail. Graphic design plays a critical role in this process. Effective visual identity graphics designers must therefore be able to understand the industry-specific needs of their clients and design work that is both easy to comprehend and convey a strong message.

As one becomes aware of the various components of Graphic Design Adelaide, the key to effective design is to focus on a few key components. These key components should include typography, images, patterns images, colour schemes, and appropriate layout. All these components interact with one another and form the foundation of the visual brand identity. The visual brand identity communicates to the audience what the business or product is all about and develops the enterprise’s credibility.

There are two distinct categories of graphic design; visual and industrial. Visual designs are those that are created for the sake of aesthetics, while industrial designs are meant to promote a product or service. Industrial designers create innovative and informative designs which are in line with current market trends. They utilize several different patterns, images, colours and shapes to present information to the targeted audience. There are also other professionals in industrial designs specializing in creating branding and promotional materials such as posters, brochures, banners, business cards, pamphlets, signs, and exhibition collateral.

In communicating effectively, graphic design requires several fundamental elements, including typography, image selection, layout, and colour scheme. All the elements of graphic design require a close connection with the audience. It is essential to convey the message to the audience effectively by using appropriate typography and relevant images.

Most professional graphic designers use a combination of multiple graphics and artworks to create dynamic and interactive designs. They can animate graphics and add interactivity, video, text, and interactivity to enhance their website content and information. They can create assets in various formats such as Flash, JPEGs, PICT, PSD, etc. To ensure a professional website, graphic designers hire highly skilled professionals such as web designers, photographers, and others to create effective and unique designs that will help increase traffic and improve brand recognition.